China's construction machinery industry has passed the golden tenth anniversary and has now developed into a major manufacturing country in the construction machinery industry. Many enterprises have occupied a place in the overseas market. China's leading enterprises have merged with overseas well-known enterprises. In 2012, key components will become the focus of development. The so-called key parts are those parts of a machine or object that cannot operate and use normally without this key part. For example, the key parts of a bicycle can be wheels or chains. The giants of construction machinery are looking forward to rising and rising in the market in the coming year. Looking back on the year, the heroes of all walks of life showed their magic in order to seize the construction machinery market. Financial leasing, mortgage payment and other sales methods emerge in endlessly, which can be said to be deadly. However, after several years of development, the market of loader and excavator has been close to saturation, and it is difficult to emerge the blowout trend at the beginning of the year. It is believed that the construction machinery market next year will not be as smooth as people guess. The current European debt crisis has seriously affected the import and export markets of Europe. When the "dark cloud" of European debt floats above the head, it is very likely to make the future market depressed.
Although the whole machine market shows a depression, the demand for spare parts in the market has not decreased. It is not hard to imagine that real estate and water conservancy construction are still valued and vigorously constructed by the government. So there is as much market as there are projects. The demand for accessories will also be relatively stable when the machine rumbles. The spare parts market in Beijing has maintained a strong momentum this year. The manufacturers of brake devices, tracks, chains, rollers and reducers are booming. However, as the weather turns colder, the low price in East China is bound to exert great diversion pressure on the North China market. Shandong Province is a traditional large province of construction machinery, and its demand for complete construction machinery products and spare parts is higher than that of other provinces and regions. In the weak environment of the whole construction machinery, the demand for construction machinery products in Shandong Province has leapt to the first place. With the decline of the demand for construction machinery products, construction machinery parts and components have been developed. Construction machinery parts and components manufacturers have also seized this opportunity to expand the scale, reorganize the market, and achieve development. Therefore, the construction machinery market in the Year of the Dragon will provide a good environment for the development of spare parts. In this winter when the market share of the complete machine remains high, shouldn't we comply with the market demand and focus on the aftermarket of construction machinery such as mobile phones and spare parts? Su, Secretary-General of the China Construction Machinery Association, said that if the enterprise cannot focus on the research and development of key components in the "12th Five-Year Plan", it will definitely be subject to others. The key components of construction machinery are the foundation, support and bottleneck of the development of construction machinery products. When the construction machinery has reached a certain stage, the research of high technology in the industry mainly focuses on the key components such as engine, hydraulic, transmission and control technology. To master the field of construction machinery, only by solving the production of key parts can enterprises have core competitiveness.
The spare parts business has become a new profit growth point pursued by various manufacturers due to its expanding market demand and high profits. However, at present, in China, the spare parts business is still in the early stage of development, the market standardization is insufficient, and the funds and energy invested by various manufacturers, especially the agents, are also very limited, resulting in the confusion of the spare parts market, and the bad situation of customers' low awareness of pure parts. In fact, the auxiliary parts and accessories have their own advantages. The matching degree of the original parts is definitely higher than that of the auxiliary parts, so the use of the original parts will not reduce the overall performance of the machine. However, the main way of selling accessories for each agent is to sell accessories in stores and repair accessories. Therefore, in many places, the circulation of accessories in the factory is low, and many people can't buy *. Therefore, it is urgent to establish channels and improve logistics level. In this regard, enterprises should fully consider the advantages of Internet and telemarketing. Improve your own accessories sales platform as soon as possible.
Secondly, in terms of price, the production cost of the accessory parts will be relatively low because they are produced in a manual workshop. Therefore, if the genuine accessories want to become the market leader, first of all, they should unify the market price and standardize the market price with the cooperation of their physical stores and agents. We should achieve the price disadvantage by obtaining the price advantage of raw materials and reducing the manufacturing cost. In terms of product quality, customers must be free from worries. Through attributes and data, customers can realize that your production is guaranteed, and the working time and machine compatibility are far higher than those of the accessory parts. Only in this way can we gain a good reputation. Know yourself and the enemy, attack the enemy's weakness with your own strength, completely overcome the hesitation and bad feelings brought by the auxiliary parts in the customer's heart, and pull most of the intermediate customers to the camp of parts. During the "Twelfth Five-Year Plan" period, Chinese enterprises have deposited enough funds and sufficient talent reserves. Therefore, it is a good time to invest in the field of key parts of construction machinery.